- 130 Av. de l'industrie - LYON - Rillieux La Pape - France
Iconik Global supports you every step of the way for a successful trade show presence.
Need help drafting your specifications? Try our support tool now!
The 10 steps of a Successful Both:
A hub of opportunities and connections with your prospects, clients, and even competitors, trade shows and conferences in your industry are essential.
Your presence and visibility are key.
We share with you our 40 years of experience and expertise in professional trade shows.
Define the main objective: networking, selling, showcasing products, presenting, building loyalty, etc.
Analyze the trade show environment: your booth location, competitor placements, high-traffic areas, key events not to miss…
The history: Have you gathered feedback from your on-site team during your previous participation? Are they requesting improvements? A higher-end approach?
Set the budget: After reserving your booth space and allocating funds for accommodation and travel for your team, what budget remains for your booth design? Booth design includes conception, production, and logistics; make sure to assign a realistic budget.
Access, regulations, logistical constraints, technical orders… To ensure a successful event, it’s essential to manage every aspect.
Our role is to inform you, provide technical guidance on these constraints, and turn them into an advantage!
Your location: Access points, technical constraints (pillars, technical hatches, rigging possibilities, nearby freight elevators, etc.), the setup and dismantling schedule…
Architectural regulations: Each trade show has its own construction rules, fire safety requirements, and specific agreements with the hosting venue.
Your layout needs: A closed meeting room, a bar, a large storage area, a podium for product demos, a touch table, etc.
Graphic guidelines: Do you have a specific branding style to follow? Any restricted colors?
The message: Should you focus on a value, an initiative, or an innovation? Are you celebrating a company anniversary?
The timeline: Deadlines for design, decision-making, manufacturing, and receiving visuals for signage. These milestones form a critical roadmap to ensure the project runs smoothly and effectively.
An impactful booth blends aesthetics, innovation, and functionality.
Trust us to deliver a project that leaves a lasting impression.
Style & Trends: We stay up to date with new ideas, innovative materials, and emerging concepts. If you have specific style preferences, we are here to advise and incorporate current trends into your booth design, creating a visually impactful experience that aligns with your brand image.
Creativity: Creativity drives us. We push boundaries and think outside the box to design unique and memorable booths. However, we also understand that sometimes a more understated and elegant approach is preferred. Whatever your vision, we channel our creativity into your project, striking the perfect balance between boldness and sophistication. When appropriate, we can also suggest dynamic animations to captivate visitors and create an immersive experience.
Project Development: Our design office is at the core of our creative process. We consolidate all the information gathered during the previous steps, then develop 2D plans before progressing to volumetric layouts, color schemes, and 3D modeling.
Craftsmanship & Budgeting: We collaborate with skilled artisans who share our commitment to excellence. Their expertise ensures that every detail of your booth is carefully executed, delivering a stand of the highest quality.
Carbon Footprint: We are mindful of the environmental impact of our activities. We prioritize using durable, recyclable, and eco-friendly materials whenever possible. Additionally, we optimize production and transportation processes to minimize our environmental footprint while maintaining the quality and aesthetics of our booths.
Our role is to support you so that you can focus entirely on YOUR business.
Our work is, above all, about service.
Coordination: Coordination is essential in the successful execution of your stand project. We have the experience and expertise needed to efficiently manage up to 15 different service providers on a single project. Our dedicated on-site team ensures smooth and transparent communication between all parties involved, thereby guaranteeing seamless execution.
Key Handover: A meeting is scheduled on-site the day before the trade show with your project manager to review the booth, ensuring everything is in order and ready to welcome your visitors in the best possible conditions.
Additional Services: At ICONIK GLOBAL, we understand that the success of a professional trade show goes beyond booth design and construction. That’s why we also offer complementary services, such as professional hosts and hostesses to greet and guide your visitors, as well as catering services to meet your event’s hospitality needs.
Have you planned your trade show schedule over several years?
As part of our CSR commitment, we systematically encourage reuse whenever it remains a practical and sustainable option.
Packaging and Storage – Is it the Right Strategy? Whether you choose to store the booth in our secure warehouse for future use or prefer an alternative storage solution, we’ll guide you on the best approach to preserve your investment and optimize its durability.
Restoration & Adaptation: Your booth can be a valuable and versatile resource, even outside of trade shows. We help you repurpose booth elements for use in showrooms, corporate events, or temporary installations. We work with you to adapt the design and layout, creating unique and impactful experiences in various contexts, maximizing your initial investment.
130, avenue de l'industrie - LYON - 69140 Rillieux La Pape - France
©ICONIK-GLOBAL
